challenge mastery contribution
Posted under: From the Blog 8th of January, 2012

AMP IT up – the importance of Autonomy, Mastery and Purpose as motivators for highly complex and cognitive IT work. The challenge for IT leaders is providing a work context that affords these motivators coherently.

Notes about this video:
This lively RSAnimate, adapted from Dan Pink’s talk “The surprising truth about what motivates us” at the RSA, has been watched by over 7.5 million, illustrates the hidden truths behind what really motivates us at home and in the workplace.

The RSA (Royal Society for the Encouragement of Arts, Manufactures and Commerce): an enlightenment organisation committed to finding innovative practical solutions to today’s social challenges. Through its ideas, research and 27,000-strong Fellowship it seeks to understand and enhance human capability so we can close the gap between today’s reality and people’s hopes for a better world.


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